H1 2026 Benchmarks · Jan–Jun actuals
Monthly performance
Gross sales vs profit by month · margin % labeled
Gross sales
Profit
Latest (partial)
Scenario model · edit anything, everything recalculates
Cost assumptions · % of gross sales
Fixed costs
$
Monthly profit target
$
Where each gross $1 goes
TACOS scenario
%
Costs exceed 100% of gross sales at this TACOS — no profit possible.
Profit by TACOS level
≥ target
within 5%
loss
Profit = gross sales × (1 − COGS − discounts − returns − Shopify − TACOS) − fixed costs · TACOS % headers are editable
Green cells meet the monthly profit target of . H1 2026 averaged 23.6% TACOS on $3.50M average monthly gross sales, producing $890K average monthly profit at a 25.4% margin.